Online advertising and measurement belong together. By specializing in the intersection between these fields I create valuable insights that make online advertising smart. I like the technical side of stuff, because I believe that understanding how things work is the first step to innovation.
I work at Adwise | Your Digital Brain as a Senior Advertising & Analytics Consultant and as Chapterlead Data & Analytics. This means I try to divide my time between SEA and measurement. You can read more about my professional career on my LinkedIn profile.
In my spare time you can find me running, playing bass guitar, making photo’s or fooling around with some digital project (such as this website). I’d also like to mention my band Paper Motion, because we’re awesome.